Mission

• To give voice to community issues important to the future development of Rocky View County.
• Through factual information, education, better understanding and informed discussion, we foster an innovative, inviting, thriving, and sustainable County that balances agriculture with diverse residential, recreational and business opportunities.

Vision

• We are forward looking, constructive and respectful of the diverse landscapes that make up Rocky View County.
• We contribute quality ideas to appropriately manage growth, enhance quality of life opportunities and build inspired communities while holding true to values that honour the past and recognize our agriculture roots.
• We help sustain and improve property values, seek to encourage fiscal responsibility, and encourage strong environmental stewardship.
• We embrace the future, cognizant that Rocky View County must adapt to Alberta and Calgary growth in order to create a better tomorrow for everyone.
• We foster healthy environments where diverse land owners can co-exist and even complement each other’s activities.
• We increase understanding and acceptance of sustainable development practices and the importance of lifestyle preservation.

Values

• Improved fiscal, social and environmental sustainability
• Innovative thinking
• Collaborative engagement
• Importance of local history and agriculture
• Positive
• Well managed, progressive growth
• Preservation of existing lifestyles